Silent Selling: Best Practices and Effective Strategies in Visual Marketing

ISBN-10
1563673975
ISBN-13
9781563673979
Series
Silent Selling
Pages
192
Language
English
Published
2006-01-01
Publisher
Fairchild Books & Visuals
Author
Judith Bell

Description

- Many new and updated photographs and illustrations - Photo comparisons analyzing the stretch-the-brand movement, different home fashion store designs, and various signing styles - Summaries of books on personal branding and working with right and left brain personalities that will engage students in a discussion of strategies invaluable in building relationships - Instructor's Guide includes suggested course outlines, supplementary activities, and suggested exam questions for each chapter

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