Designing for Children: Marketing Design that Speaks to Kids
- ISBN-10
- 1564968006
- ISBN-13
- 9781564968005
- Category
- Art
- Pages
- 160
- Language
- English
- Published
- 2001
- Publisher
- Rockport Publishers
- Author
- Catharine Fishel
Description
Examining a wide range of successful campaigns for food, clothes, toys, and entertainment for children, Fishel provides unique insights into what makes for successful marketing from both the professional view of a designer and from the expert perspective of a kid. 200 color images.
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