The Sign of the Burger: McDonald's and the Culture of Power
- ISBN-10
- 1566399327
- ISBN-13
- 9781566399326
- Category
- Business & Economics
- Pages
- 232
- Language
- English
- Published
- 2002
- Publisher
- Temple University Press
- Author
- Joe L. Kincheloe
Description
The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.
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