The New Rules of Healthcare Marketing: 23 Strategies for Success
- ISBN-10
- 1567930743
- ISBN-13
- 9781567930740
- Category
- Integrated delivery of health care
- Language
- English
- Published
- 1998
- Author
- Arthur C. Sturm
Description
With wit and insight, the author has encapsulated the complexities of healthcare marketing for busy executives. This book shows how effective marketing and strategy development can help an organization stand tall in a competitive market. CEOs, physician executives, trustees, and marketing professionals all will find the book an enjoyable read and an invaluable resource.
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