How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.
"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is...
This book serves as an introduction to the key elements of good design.
This book will provide insight and inspiration for everyone who is interested or involved in graphic communications.
This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex.
Now in paperback: Chip Kidd's introduction to graphic design for kids.
The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book.
Figure 4—1 1 is a symmetrical stained-glass window design by architect Frank Lloyd Wright. Figure 4—12 is a symmetrical logo design by contemporary designer Margo Chase. Some symmetrical designs also repeat from top to bottom, ...
Design has the power and potential to make real impact in our everyday lives, and this book will show you how to do that starting with your first design experience.
See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides: A complete and up-to-date examination of design ...