This guide presents tactics for marketing a law practice. It includes sample worksheets, marketing plans and step-by-step guidelines, covering: writing newsletters, articles and brochures; Internet marketing; public relations plans; and voice mail, email and videoconferencing.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility.
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind.You are NOT like other small or local businesses.The question then becomes, why are you ...
The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way.
- Step-by-step instructions for marketing your law firm with 18 planning worksheets; - Complete discussion of current online, and offline promotional methods and how to track them; -Social media management strategy for attorneys; - ...
If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.
... Sarah and Alex , who mean more than anything in the universe , however large it may be ; my sister , Susan Alman Schneider , and Barry , Margot , Joanna , and Amelia Schneider ; and all my relatives ( long live The Yetta Bowl ! ) .
By taking you on a journey through the structure and culture of law firms, as well as the different way lawyers and marketers think, this book will help you understand what makes both lawyers and their firms tick.
In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today.
This book describes the current landscape of the Internet as it pertains to lead generation for the solo practitioner and small law firm.