Principles of Sport Marketing
- ISBN-10
- 1571677488
- ISBN-13
- 9781571677488
- Pages
- 249
- Language
- English
- Published
- 2015-06-04
- Author
- Gary Bernstein
Description
With significant contributions from a line-up of sports researchers, practitioners, and instructors this book delivers a current, vibrant, and exciting in-depth look at sport marketing principles and trends today.
