From Sandlots to the Super Bowl: The National Football League, 1920-1967

ISBN-10: 1572334479
ISBN-13: 9781572334472
Category: Sports & Recreation
Pages: 342
Language: English
Published: 2005
Publisher: Univ. of Tennessee Press
Author: Craig R. Coenen

Description

"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.

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