Understanding the Media: A Sociology of Mass Communication
- ISBN-10
- 1572730048
- ISBN-13
- 9781572730045
- Series
- Understanding the Media
- Category
- Social Science / Media Studies
- Pages
- 392
- Language
- English
- Published
- 1995
- Publisher
- Hampton Press
- Author
- Joel Smith
Description
This volume aims to clarify the social role of the media and illuminate mass communication as a social system. It applies traditional sociological concepts to an examination of why the media operate as they do, hold their devotees, and gender deep concerns.
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