The Power of Metaphor in the Age of Electronic Media
- ISBN-10
- 1572731222
- ISBN-13
- 9781572731226
- Category
- Technology & Engineering / Reference
- Pages
- 295
- Language
- English
- Published
- 1999
- Publisher
- Hampton Press
- Author
- Raymond Gozzi
Description
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
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