Sports Marketing: It's Not Just a Game Anymore

Description

With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world.

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Other editions

• 

  Sports Marketing: A Strategic Perspective

  • 2021-11-30
  • 696 pages
  • Paperback
  • -
• 

  Sports Marketing

  • 2018
  • 420 pages
  • Paperback
  • -
• 

  Sports Marketing

  • 2018
  • 510 pages
  • Paperback
  • -
• 

  Sports Marketing

  • 2007
  • 480 pages
  • Paperback
  • -

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