The Right-Brain Business Plan: A Creative, Visual Map for Success
- ISBN-10
- 1577319451
- ISBN-13
- 9781577319450
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2011-02-09
- Publisher
- New World Library
- Author
- Jennifer Lee
Description
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach. Discover how to: • Develop a financial plan with fun and flair • Select your circle of support to get the work done • Clarify your business values and goals • Paint a picture of your business landscape • Understand your competition and what makes you stand out from the crowd • Identify your perfect customers and create a marketing plan to reach them • Map out concrete action steps to bring your Right-Brain Business Plan to life
Get the book
Other editions
-
- 2011
- 223 pages
- Paperback
- New World Library
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