Legal and Ethical Considerations for Public Relations

Legal and Ethical Considerations for Public Relations
ISBN-10
1577665546
ISBN-13
9781577665540
Category
Language Arts & Disciplines
Pages
112
Language
English
Published
2008
Publisher
Waveland PressInc
Author
Karla K. Gower

Description

Since the law reflects a society's values, norms, and beliefs, public relations professionals need an understanding of both law and ethics. Without it, practitioners cannot effectively do their jobs. Legal and Ethical Considerations for Public Relations melds ethics and the law with other integral aspects of the field to address inaccuracies, liability, and moral questions of right and wrong. The second edition continues to address the classical approaches to ethics, business ethics, theories of public relations ethics, ethics codes, and personal ethics. To help professionals shield their organizations from liability or harm, First Amendment theory and its relevance for public relations speech, corporate and commercial speech, and specific areas of the law, such as government regulations, torts, and intellectual property, are discussed. Gower includes influential cases to illustrate specific legal concepts and the reasoning behind each one. She prepares readers with practical knowledge and insights that will benefit them throughout every phase of their career.

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