L.L. Bean: The Making of an American Icon
- ISBN-10
- 1578511836
- ISBN-13
- 9781578511839
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2006
- Publisher
- Harvard Business Press
- Author
- Leon A. Gorman
Description
Looks at the history of the successful mail-order company, the challenges it faces, and its evolution since its start in 1912.
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