Loyalty Rules!: How Today's Leaders Build Lasting Relationships
- ISBN-10
- 1578512050
- ISBN-13
- 9781578512058
- Category
- Business & Economics
- Pages
- 248
- Language
- English
- Published
- 2001
- Publisher
- Harvard Business Press
- Author
- Frederick F. Reichheld
Description
Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
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