Emotion as Promotion: A Book of Thirst

Description

From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The firm is known not only for fusions of text and image but for the emotion and strength that pervade the work. Thirst hallmarks include striking color photographs, creative computer manipulation, the use of new media, and challenges offered to the reader/viewer (and sometimes to the client as well).

The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. It showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown (unimplemented identities for iXL and U.S. Robotics), and notorious (the "Just My Type" nude alphabet, the Want photo shoot for RayGun). Thirst principal Rick Valicenti and his colleagues tell the tales of each project, offering sometimes funny, sometimes wry assessments of the client, the end result, and all stages in between.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Emotion as Promotion: A Book of Thirst

  • 2001
  • 280 pages
  • Paperback
  • Monacelli Press

Similar books

• 

  The Marketing Power of Emotion

  By John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

  Averill further claims that a person can feel angry without being angry, which would not be the case if feelings were a su;cient condition for the generation of emotion. We have feelings of all sorts (e.g., of pain from a pin prick) ...

• 

  Emotion Marketing: The Hallmark Way of Winning Customers for Life

  By Scott Robinette, Claire Brand

  The authors of this insightful book are clearly among these few. I highly recommend this book." Gerald Zaltman, Harvard Business School "Who better than Hallmark understands the value of emotional connections?

• 

  Emoti-Coms: A Marketing Guide to Communicating Through Emotions

  By Xavier Quattrocchi-Oubradous, Charles Bal

  "Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.

• 

  Leading Edge Marketing Research: 21st-Century Tools and Practices

  By Robert J. Kaden, Gerald Linda, Melvin Prince

  Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in ...

• 

  The neurobiology of emotion-cognition interactions

  By Luiz Pessoa, Hadas Okon-Singer, Alexander J. Shackman

  These works encompasses a broad spectrum of populations and showcases a wide variety of paradigms, measures, analytic strategies, and conceptual approaches.

• 

  Managing the Difficult Emotions: A Programme for the Promotion of Emotional Intelligence and Resilience for Young People Aged 12 To...

  By Andrew Fuller, Bob Bellhouse, Glenda Johnston

  This humorous, punchy book meets the needs of those working with young people in schools, youth clubs, social service provision - in fact anywhere adults and young people interact. This is serious and important work made accessible.

• 

  The Heart Masters: A Programe for the Promotion of Emotional Intelligence and Resilience in the Middle to Senior Years of...

  By Andrew Fuller, Bob Bellhouse, Glenda Johnston

  The Heart Masters: A Programe for the Promotion of Emotional Intelligence and Resilience in the Middle to Senior Years of...

• 

  Emotion in Advertising: Theoretical and Practical Explorations

  By Julie A. Edell, Tony M. Dubitsky, Stuart Agres

  Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum...

• 

  Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

  By Neill Duffy, Jo Hooper

  This book is ESSENTIAL READING! WHY?

• 

  Promoting the Emotional Well Being of Children and Adolescents and Preventing Their Mental Ill Health: A Handbook

  By Peter Harper, Kedar Nath Dwivedi

  In K.N. Dwivedi (ed) Meeting the Needs of Ethnic Minority Children, 2nd edn. London: Jessica Kingsley Publishers. Health Advisory Service (1995) Child and Adolescent Mental Health Services – Together We Stand. London: HMSO.