Provides information on using trademarks and shares the problems associated with selecting trademarks that do not infringe established marks, what happens if trademarks are selected carelessly, and what to do in the case of trademark infringement.
This book, a primer for the entrepreneur, is filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas.
This indispensable, friendly manual includes guidelines for negotiating copyrights as well as form agreements, and is a must-have for anyone who wants to protect and profit from their own copyrights and use the copyrights of ...
This friendly guide will walk you through everything that needs to be done before you can expect to realize financial gain from your invention.
The law, an addition and amendment to the existing U.S. copyright statute called the Digital Millennium Copyright Act (DMCA), became effective in late October that year. The new law addresses a wide variety of concerns and makes it ...
The Pocket IdiotÂ's Guide to Trademarks offers the necessary information to do just that. Using easy-to-understand, concise language, this pocket guide simplifies the fast- paced, high profile, and complicated legal world of trademarks.
In this book, you will learn how to file an application, how to register, how to avoid infringement, and how to avoid common problems.
This all-new Fourth Edition of the benchmark one-volume guide to trademark law is marked by extensive new coverage, including vital analysis of: New trade dress case law interpreting the doctrine of utilitarian functionality in the wake of ...
The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty.
Whether you’re a marketer, entrepreneur, business owner, new media manager, or simply one of the millions of social media users in the United States, this must-have guide will help you to understand and mitigate the most common legal ...
In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including: How ...