The Medium Is the Massage: An Inventory of Effects

The Medium Is the Massage: An Inventory of Effects
ISBN-10
1584234415
ISBN-13
9781584234418
Series
The Medium is the Massage
Category
Language Arts & Disciplines
Pages
160
Language
English
Published
2011-06
Publisher
Gingko PressInc
Authors
Marshall McLuhan, Quentin Fiore

Description

The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

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