Smart Marketing: What Big Companies Practice and You Should Learn about Marketing, Branding and Business Development
- ISBN-10
- 1586520024
- ISBN-13
- 9781586520021
- Series
- Smart Marketing
- Category
- Business & Economics
- Pages
- 164
- Language
- English
- Published
- 2000-08
- Publisher
- Emery Publishing Company
- Author
- Stan Rosenzweig
Description
This second edition (third volume of the series), includes dozens of new marketing lessons from successful marketing geniuses in America's best run businesses. The text is laced with humor from an award-winning marketing columnist, trainer and business owner. Chapters include: What marketing is and how to do it, 3 ways to fix failed advertising, 3 easy steps to powerful branding, How to make price a market mechanism, 4 keys to winning market research, 7 cheapest ways to reach your marketing objective, 4 steps to reposition for success... and many more award winning tips, tricks and methods. Today's Librarian called it "a must have for the business section... filled with low-cost marketing training on getting press coverage, branding, pricing, portraying a professional image, and changing with the market." To order, contact Ronna Cohen, Emery Publishing Company, 800 Summer Street, Suite 340, Stamford, CT, 06901. Phone 1-800-243-2410. E-mail: [email protected]. Website: www.salestipwebsite.com. Publisher provided annotation.
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Other editions
-
- 2015-08-13
- 180 pages
- Ebook
- Business Expert Press
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