The Tipping Point: How Little Things Can Make a Big Difference
- ISBN-10
- 1587243938
- ISBN-13
- 9781587243936
- Series
- The Tipping Point
- Category
- Causation
- Pages
- 365
- Language
- English
- Published
- 2003
- Publisher
- Wheeler Publishing, Incorporated
- Author
- Malcolm Gladwell
Description
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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