Guerrilla Marketing: The Best of Guerrilla Marketing

Guerrilla Marketing: The Best of Guerrilla Marketing
ISBN-10
1587620677
ISBN-13
9781587620676
Series
Guerrilla Marketing
Category
Marketing
Pages
96
Language
English
Published
2001-09-01
Author
Jay Conrad Levinson

Description

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.

Other editions

Similar books