The Law Firm Associate's Guide to Personal Marketing and Selling Skills
- ISBN-10
- 1590318307
- ISBN-13
- 9781590318300
- Category
- Business & Economics
- Pages
- 127
- Language
- English
- Published
- 2007
- Publisher
- American Bar Association
- Authors
- Catherine Alman MacDonagh, Beth Marie Cuzzone
Description
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Get the book
Other editions
-
- 2007
- 66 pages
- Paperback
- American Bar Association
Similar books
-
The Law Firm Associate's Guide to Connecting with Your Colleagues
By Barbara Black Miller, Martin CampTap into the Resources of the ABA Law Practice Management Section ABA Law Practice Management Section Membership Benefits The ABA Law Practice Management Section ( LPM ) is a professional membership organization of the American Bar ...
-
Selling and Communication Skills for Lawyers: A Fresh Approach to Marketing Your Practice
By Joey Asher, Kenneth F. OettleCommunication Skills INTRODUCTION I was working with an associate at a large commercial law firm on a presentation that she was planning to give to the partners ... “ Most lawyers don't speak with that kind of excitement , ” she said .
-
Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
By Robert N. KohnDevelop a Proactive Selling Attitude We have had many clients , who were extremely reluctant to sell . Many of them told us that a meeting with us was worse than a trip to the dentist . Every idea that we suggested would be instantly ...
-
The 2009 Solo and Small Firm Legal Technology Guide: Critical Decisions Made Simple
By Sharon D. Nelson, John W. Simek, Michael C. Maschke... for 10BASE-T/100BASE-TX and 1000BASE-T (Gigabit Ethernet). It is expected to suit the 10GBASE-T (1OGigabit Ethernet) standard, although with limitations on length if unshielded Cat 6 cable is used. Cathode Ray Tube (CRT) Cathode Ray ...
-
Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers
By Bob WeissThis is arguably the most down-to-earth guide available to improve your own and your firm's marketing.
-
The 2008 Solo and Small Firm Legal Technology Guide: Critical Decisions Made Simple
By Sharon D. Nelson, John W. Simek, Michael C. MaschkeCritical Decisions Made Simple Sharon D. Nelson, John W. Simek, Michael C. Maschke. SuperDrive ( Apple ) , 133 SUSE ... encryption , 46 Western Digital My Book Pro Edition 320 - GB external hard drive , 19 widescreen monitors , 12-13 Wi ...
-
The Lawyer's Guide to Collaboration Tools and Technologies: Smart Ways to Work Together
By Dennis M. Kennedy, Tom MighellThe book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.
-
The 2010 Solo and Small Firm Legal Technology Guide: Critical Decisions Made Simple
By Sharon D. Nelson, John W. Simek, Michael C. Maschke... Peripherals: USB Mouse and Keyboard, 24" Widescreen Samsung LCD Monitor Warranty: 3-Year Basic Enterprise Support: 5x10 Hardware Only, 4 Hour 5x10 Onsite The Dell PowerEdge T710 listed above was customized through Dell's web site.
-
The Lawyer's Guide to CT Summation IBlaze
By Thomas J. O'ConnorThomas J. O'Connor ... Enron Maxey / Corp / Enron 12/18/2000 Yolanda Davis Roberts / Corp / Enron ... 7 N00000317 Tax Planning Group 8 N00000322 9 Dave N00000325 12/13/2000 Bobbie Davis Moody / Corp / Enron ...
-
The Lawyer's Guide to Working Smarter with Knowledge Tools
By Marc LauritsenThis ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work.