Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.
Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters should prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech.
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Dr. Laura Green will discuss the contributions volunteers have made to the quality of life in Midvale. When the person is well known only in a narrow context, make sure the descriptive reference is dominant. For example, let«s say that ...
Whether you need to give a wedding toast as a best man or maid of honor, a retirement speech, an award or promotion speech, or any other kind of toast, this handbook offers you a done-for-you blueprint to help you organize your thoughts and ...
Annotation. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.
Perhaps the most interesting post-White House career came from Ben Stein who would star in Ferris Bueller's Day Off, host a game show called Win Ben Stein's Money, and make numerous other appearances in ...
Lend Me Your Ears 2e Exp Cl
(Walker and Company, 1997) Graves, Richard L., Rhetoric and Composition: A Sourcebook for Teachers and Writers (Boynton/Cook, 1990) Heller, Richard, High Impact Speeches: How to Create and Deliver Words that Move Minds (Pearson ...
Speech, Writing, and Sign: A Functional View of Linguistic Representation
SPEECH WRITING IN PERSPECTIVE Some fundamental information about speeches and speech writing in general may add perspective to the business of writing . Writing a speech calls for skill , art , and craft . The smooth blending of these ...