Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
- ISBN-10
- 1591397669
- ISBN-13
- 9781591397663
- Category
- Business & Economics
- Pages
- 289
- Language
- English
- Published
- 2006
- Publisher
- Harvard Business Press
- Author
- V. Kasturi Rangan
Description
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
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