Redefining Global Strategy: Crossing Borders in a World where Differences Still Matter
- ISBN-10
- 1591398665
- ISBN-13
- 9781591398660
- Category
- Business & Economics
- Pages
- 273
- Language
- English
- Published
- 2007
- Publisher
- Harvard Business Press
- Author
- Pankaj Ghemawat
Description
According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
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