Advances in Electronic Marketing
- ISBN-10
- 1591403227
- ISBN-13
- 9781591403227
- Category
- Business & Economics
- Pages
- 340
- Language
- English
- Published
- 2005-01-01
- Publisher
- IGI Global
- Authors
- Irvine Clarke, Theresa Flaherty
Description
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
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