Contemporary Research in E-marketing
- ISBN-10
- 1591403723
- ISBN-13
- 9781591403722
- Category
- Business & Economics
- Pages
- 356
- Language
- English
- Published
- 2005-01-01
- Publisher
- IGI Global
- Author
- Sandeep Krishnamurthy
Description
Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
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