Competition Demystified: A Radically Simplified Approach to Business Strategy

Competition Demystified: A Radically Simplified Approach to Business Strategy
ISBN-10
1591840570
ISBN-13
9781591840572
Category
Business & Economics
Pages
399
Language
English
Published
2005
Publisher
Portfolio (Hardcover)
Authors
Judd Kahn, Bruce C. N. Greenwald

Description

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

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