Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Description

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.

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Other editions

• 

  Trading Up: Self-Help With Life Principles

  • 2023-12-10
  • - pages
  • Paperback
  • Independently Published
• 

  Trading Up: AN INVITATION TO MORE INTIMATE WALK WITH CHRIST

  • 2021-07-16
  • - pages
  • Ebook
  • Lulu Press, Inc
• 

  Trading Up: Moving From Success to Significance on Wall Street

  • 2021-03-22
  • 144 pages
  • Paperback
  • High Bridge Books LLC
• 

  Trading Up

  • 2018-10-12
  • 54 pages
  • Paperback
  • Createspace Independent Publishing Platform

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