Grapevine: The New Art of Word-of-mouth Marketing
- ISBN-10
- 1591841100
- ISBN-13
- 9781591841104
- Series
- Grapevine
- Category
- Business & Economics
- Pages
- 214
- Language
- English
- Published
- 2005
- Publisher
- Portfolio (Hardcover)
- Authors
- John Butman, Dave Balter
Description
The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.
Get the book
Other editions
Similar books
-
Biology of the Grapevine
By Michael G. Mullins, Alain Bouquet, Larry E. WilliamsOrigine et évolution de l'encépagement français à travers les siècles . Prog . Agric . Vitic . 99 : 110-21 . ... Am . J. Enol . Vitic . 17 : 112-17 . Lavie , P. 1970. Contribution à l'étude caryosystématique des Vitacées .
-
Best of the Grapevine
Best of the Grapevine
-
VOICES OF LONG-TERM Sobriety: OLD-TIMERS' STORIES FROM THE AA GRAPEVINE
This Grapevine collection includes 42 stories from long-time members who arrived at Alcoholics Anonymous from "a dark place where there seemed nowhere else to go.
-
Spiritual Awakenings: Journeys of the Spirit : from the Pages of the AA Grapevine
AA members share about the journeys of the spirit they have taken before and after sobriety, their struggles with faith and how they apply spiritual values in their daily lives. One of our most popular subjects.
-
Ome-wide Studies of Grapevine Fruit Composition and Responses to Agro-environmental Factors in the Era of Systems Biology
By José Tomás Matus, Simone Diego Castellarin, Giovanni Battista TornielliThis is certainly the case for grapevine (Vitis vinifera L.), one of the most largely cultivated fruit crops in the world.
-
Grapevine in a Changing Environment: A Molecular and Ecophysiological Perspective
By Hernâni Gerós, Maria Manuela Chaves, Hipolito Medrano GilSpeirs, J., Binney, A., Collins, M., Edwards, E. and Loveys, B.R. (2013) Expression of ABA synthesis and metabolism genes under different irrigation strategies and atmospheric VPDs is associated with stomatal conductance in grapevine ...
-
Methodologies and Results in Grapevine Research
By Serge Delrot, Hipólito Medrano, Etti OrThe present book illustrates the recent progress made in ecophysiology, molecular and cell biology, and pathology of grapevine, as well as in precision viticulture and berry composition.
-
Molecular Biology & Biotechnology of the Grapevine
By Kalliopi A. Roubelakis-AngelakisIn an effort to collect and present the state of the art on grapevine molecular biology and biotechnology, 41 scientists from 12 countries worked jointly on the preparation of this book.
-
The Mediterranean Genetic Code: Grapevine and Olive
By Barbara Sladonja, Danijela PoljuhaThe book "The Mediterranean Genetic Code - Grapevine and Olive" collects relevant papers documenting the results of research in grapevine and olive genetics, as a contribution to overall compendium of the existing biodiversity for both ...
-
Primus, Over the Electric Grapevine: Insight into Primus and the World of Les Claypool
By Greg Prato, PrimusThis book is sure to appeal to longtime fans of the band, as well as admirers of the musicians interviewed for the book.