The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
- ISBN-10
- 1591841763
- ISBN-13
- 9781591841760
- Category
- Business & Economics
- Pages
- 312
- Language
- English
- Published
- 2007
- Publisher
- Penguin
- Authors
- G. Richard Shell, Mario Moussa
Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
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Other editions
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- 2008
- 312 pages
- Paperback
- John Wiley & Sons Incorporated
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