Competition Demystified: A Radically Simplified Approach to Business Strategy
- ISBN-10
- 1591841801
- ISBN-13
- 9781591841807
- Category
- Business & Economics
- Pages
- 399
- Language
- English
- Published
- 2007
- Publisher
- Portfolio Trade
- Authors
- Judd Kahn, Bruce C. N. Greenwald
Description
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
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Other editions
-
- 2005-08-18
- 416 pages
- Ebook
- Penguin
-
- 2005
- 399 pages
- Paperback
- Portfolio (Hardcover)
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