Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
ISBN-10
1591842239
ISBN-13
9781591842231
Series
Reality Check
Category
Business & Economics
Pages
474
Language
English
Published
2008
Publisher
Penguin
Author
Guy Kawasaki

Description

Challenges popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, and makes lighthearted and common-sense recommendations for being professionally competitive in the real world.

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