The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
- ISBN-10
- 1591842379
- ISBN-13
- 9781591842378
- Category
- Business & Economics
- Pages
- 340
- Language
- English
- Published
- 2009
- Publisher
- Penguin Group
- Authors
- Mark Blaxill, Ralph Eckardt
Description
Arguing that intellectual property is an indispensable component of a competitive company, a guide for managers makes recommendations for overcoming tangible-goal thought processes in order to increase market shares, sustain lower costs, and generate direct income. 20,000 first printing.
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