All Marketers are Liars: The Power of Telling Authentic Stories in a Low-trust World
- ISBN-10
- 1591843030
- ISBN-13
- 9781591843030
- Series
- All Marketers are Liars
- Category
- Business & Economics
- Pages
- 220
- Language
- English
- Published
- 2009
- Publisher
- Penguin
- Author
- Seth Godin
Description
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
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Other editions
-
- 2012-04-24
- 240 pages
- Paperback
- Penguin
-
- 2009-11-12
- 240 pages
- Ebook
- Penguin
-
- 2005-05-19
- 208 pages
- Paperback
- Penguin
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