The Referral Engine: Teaching Your Business to Market Itself
- ISBN-10
- 1591843111
- ISBN-13
- 9781591843115
- Series
- The Referral Engine
- Category
- Business & Economics
- Pages
- 243
- Language
- English
- Published
- 2010
- Publisher
- Portfolio Trade
- Author
- John Jantsch
Description
Argues that word-of-mouth recommendations are more effective than traditional market campaigns, counseling professionals on how to promote positive referrals from one's customers by following three strategic principles. By the author of Duct Tape Marketing.
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