Super Mario: How Nintendo Conquered America

Super Mario: How Nintendo Conquered America
ISBN-10
1591845637
ISBN-13
9781591845638
Series
Super Mario
Category
Business & Economics
Pages
309
Language
English
Published
2012
Publisher
Portfolio
Author
Jeff Ryan

Description

Documents the rise of the video-game icon, offering insight into its creation, the Hollywood and courtroom dramas triggered by the character's success, and Nintendo's marketing campaign targeting non-gamer consumers.

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