Bargain Fever: How to Shop in a Discounted World
- ISBN-10
- 1591847052
- ISBN-13
- 9781591847052
- Category
- Business & Economics
- Pages
- 298
- Language
- English
- Published
- 2014-09-25
- Publisher
- Penguin
- Author
- Mark Ellwood
Description
A spirited investigation into the phenomenon of bargain hunting and the competition between buyers and sellers traces the evolution of promotional pricing and sale discounts, exploring the impact of negotiable pricing on markets, the machinations of price consultants and the growing empowerment of consumers.
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