Bargain Fever: How to Shop in a Discounted World

Bargain Fever: How to Shop in a Discounted World
ISBN-10
1591847052
ISBN-13
9781591847052
Category
Business & Economics
Pages
298
Language
English
Published
2014-09-25
Publisher
Penguin
Author
Mark Ellwood

Description

A spirited investigation into the phenomenon of bargain hunting and the competition between buyers and sellers traces the evolution of promotional pricing and sale discounts, exploring the impact of negotiable pricing on markets, the machinations of price consultants and the growing empowerment of consumers.

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