Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identy Design
- ISBN-10
- 1592532799
- ISBN-13
- 9781592532797
- Category
- Design
- Pages
- 352
- Language
- English
- Published
- 2006-04-01
- Publisher
- Rockport Publishers
Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month. Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
Get the book
Other editions
-
- 2006-04-01
- 352 pages
- Ebook
- Rockport Publishers
-
- 2004
- 352 pages
- Paperback
- Rockport
Similar books
-
Designing Type: Second Edition
By Karen ChengCentaur • Monotype Bruce Rogers with punchcutter Robert Wiebking Bembo • Monotype Frank Hinman Pierpont, ... Kai Bernau and Susana Carvalho Bodoni • Monotype Originating designer Giambattista Bodoni; adapted for Monotype by Sol Hess.
-
The Art of Looking Sideways
By Alan FletcherA primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and ...
-
Hollywood Intuition: It's What Separates Fashion Victims from Fashion Victors!
By Karen Salmansohn, Jaye HershThis July will see the launch of "Hollywood Intuition"-Hersh'sexciting line of accessories for the fashionista on a budget.Accompanying the splash debut of this exclusive accessoriesline, Hollywood Intuition the book, offers in print for ...
-
Arne Jacobsen: Compact Design Portfolio
By Christopher Mount, Arne Jacobsen, Marisa BartolucciArne Jacobsen's furniture, such as his classic Ant Chair and Egg Chair, have become world-famous exemplars of Danish modern design. This book includes some of his most significant work, with an overview from established design writers.
-
Digital Textile Printing
By Susan Carden... here–here, here Awaken project here Bankes, H. here Banks, J. here Barber, E. here Barrett, E. here batik here, here–here, here Beckow, S. here Beddard, H. here Bell, Thomas here, here Benjamin, W. here–here, here, here–here Biggs, ...
-
Functional Clothing Design: From Sportswear to Spacesuits
By Susan M. Watkins, Lucy DunneDaniels, G. 1952. “The 'Average Man'?” Contract AF1860030, Report #0302010. Wright-Patterson AFB: Air Force Aerospace Medical Research Lab. de Bono, E. 1985. Lateral Thinking. New York: Viking Penguin. ———. 1999. Six Thinking Hats.
-
Camp: Notes on Fashion
By Andrew Bolton, Karen Van Godtsenhoven, Amanda GarfinkelII/7–II/8 Sontag, “Notes on 'Camp,'” p. 518, Note 8 pp. II/9–II/11 Sontag, “Notes on 'Camp,'” p. 528, Note 49 pp. II/12–II/13 Sontag, “Notes on 'Camp,'” p. 527, Note 45 pp. II/14–II/17 Mark Booth, Camp (London: Cameron Books, 1983), p.
-
Druids, Celts, and Romans: The Founders of Europe
By James Francis Smith, Sean JudyAuthor James Francis Smith Smith's 350-page narrative-history illustrates the Celts deference of women as leaders and warriors to that exhibited by Rome.
-
Reader's Companion: A Book Lover's Guide to the Most Important Books in Every Field of Knowledge as Chosen by the...
By Fred Bratman, Scott LewisPoliticians, historians, movie stars, religious figures, and authors offer suggestions for the finest books in a wide range of fields and reveal those titles that have most affected their lives,...
-
Design Your Life: The Pleasures and Perils of Everyday Things
By Ellen Lupton, Julia LuptonUse this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.