The Complete Idiot's Guide to Starting and Running a Winery
- ISBN-10
- 1592578187
- ISBN-13
- 9781592578184
- Category
- Business & Economics
- Pages
- 372
- Language
- English
- Published
- 2008
- Publisher
- Penguin
- Author
- Thomas Pellechia
Description
Making the dream a realityÂ… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete IdiotÂ's Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
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