Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN-10
1593921098
ISBN-13
9781593921095
Category
Business & Economics
Pages
538
Language
English
Published
2008-04-01
Publisher
Plunkett Research, Ltd.
Author
Plunkett Research Ltd

Description

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.

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