Where Good Ideas Come from: The Natural History of Innovation
- ISBN-10
- 1594485380
- ISBN-13
- 9781594485381
- Category
- Business & Economics
- Pages
- 326
- Language
- English
- Published
- 2011
- Publisher
- Penguin
- Author
- Steven Johnson
Description
From a coral reef teeming with life to the instant success of YouTube, the author explores what kind of environment fosters the development of good ideas, identifying the seven key principles for generating great notions. By the author of Everything Bad Is Good for You. Reprint. A best-selling book.
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