Public Relations: A Practical Guide to the Basics
- ISBN-10
- 1597343560
- ISBN-13
- 9781597343565
- Series
- Public Relations
- Pages
- 161
- Language
- English
- Published
- 1999
- Author
- Philip Henslowe
Description
The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology.
