Cultures of Commodity Branding

Cultures of Commodity Branding
ISBN-10
1598745417
ISBN-13
9781598745412
Category
Antiques & Collectibles
Pages
267
Language
English
Published
2010-07-15
Publisher
Left Coast Press
Author
Andrew Bevan

Description

The concept of commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that this concept stretches back to the beginnings of Ancient Egypt and can be found in various permutations in places as diverse as the Bronze Age Mediterranean, Early Modern Europe, classic Mesoamerica, and highland kingdoms of Cameroon. Bringing together the work of cultural anthropologists and archaeologists, this volume forces contemporary business and economics thinkers to reassess the linkage between branding and capitalism as well as adding an important new concept to the work of economic anthropologists and archaeologists.

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