Going Global: An Information Sourcebook for Small and Medium-sized Businesses
- ISBN-10
- 1598846957
- ISBN-13
- 9781598846959
- Series
- Going Global
- Category
- Language Arts & Disciplines
- Pages
- 265
- Language
- English
- Published
- 2009-08-25
- Publisher
- Libraries Unlimited
- Author
- Susan C. Awe
Description
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. • Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website • Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur • A brief glossary defines international trade terms • A helpful index provides additional access points to information resources including authors, titles, and keywords • An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters • Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally
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Other editions
-
- 2021-02-25
- 400 pages
- Paperback
- Bloomsbury Publishing USA
-
- 2019-02-11
- 116 pages
- Paperback
- Createspace Independent Publishing Platform
-
- 2017-03-02
- 120 pages
- Ebook
- Routledge
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