Brand is a Four Letter Word: Positioning and the Real Art of Marketing
- ISBN-10
- 1599323273
- ISBN-13
- 9781599323275
- Category
- Business & Economics
- Pages
- 281
- Language
- English
- Published
- 2012
- Publisher
- Advantage Media Group
- Author
- Austin McGhie
Description
Argues that to achieve success the focus of marketers should be on positioning and that branding is a product of marketplace response.
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