Marketing De Guerrilla: Secretos Para Obtener Grandes Ganancias Con Su Pequena O Mediana Empresa
- ISBN-10
- 160037512X
- ISBN-13
- 9781600375125
- Category
- Business & Economics
- Pages
- 432
- Language
- Spanish
- Published
- 2009-02
- Publisher
- Morgan James Pub
- Authors
- Jay Conrad Levinson, Steve Savage
Description
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century.
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Other editions
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- 2009-02-01
- 377 pages
- Ebook
- Morgan James Publishing
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