Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Tide (Procter & Gamble) is the best-selling detergent brand in the United States.
本书内容包括:MAGIC的要素;MAGIC——你的选择;构建MAGIC;表达MAGIC责任;MAGIC的世界;真实生活中的MAGIC。本书揭示了与客户进行交流时运用MAGIC理念的重要性。
"This book contains so much common sense that my neck was getting tired from nodding my head in agreement so often.
Marketing Principles
Marketing Principles
... 131 Allen Bradley 402 Amenities for customers in reception areas and restrooms 238 American Bar Association 177 American Customer Satisfaction Index 84 American Express 127 , 177 , 278 , 281 American Motors 402 American Society for ...
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.
Principles and Practices Kenneth Huggins, Caroline W. Sundberg ... Source : Adapted from Frederick F. Reichheld with Thomas Teal , The Loyalty Effect : The Hidden Force Behind Growth , Profits , and Lasting Value ( Boston , MA : Harvard ...
Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is...
From Bonoma and Shapiro ( 1983 ) ; Wilson and Gilligan with Pearson ( 1993 ) , Strategic Marketing Management , Butterworth - Heinemann . The decision - making unit is a useful tool for deciding on segmentation variables within the ...