Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume
- ISBN-10
- 1601980361
- ISBN-13
- 9781601980366
- Category
- Business & Economics
- Pages
- 106
- Language
- English
- Published
- 2007
- Publisher
- Now Publishers Inc
- Authors
- Deborah J. MacInnis, Hae Eun Chun
Description
The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.
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