Eye Tracking for Visual Marketing
- ISBN-10
- 1601981546
- ISBN-13
- 9781601981547
- Category
- Business & Economics
- Pages
- 93
- Language
- English
- Published
- 2008
- Publisher
- Now Publishers Inc
- Authors
- Rik Pieters, Michel Wedel
Description
Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
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